How many ads exposed to daily

The only goal is to hook new customers and trick them into buying something they might not even need. This is especially true in regards to pop-ups, banners, and pre-roll video ads - the ad formats people find the most annoying. We actually want to see certain adverts so we can stay informed of relevant products or news from companies we know and trust. That's where Clario's ad blocker app comes in. At Clario, we are working on a next-generation cybersecurity tool to help offer you an enhanced online experience.

Stay tuned for future updates. A digital content writer passionate about tech, marketing, and cybersecurity. Digital Wellness. Keep it safe! Hi there! We use cookies to give you the best online experience. For details, see our Cookie Policy. Disagree Agree. Our Features. We publish resources related to digital security, malware threats and more.

Visit blog. Do I need a VPN? Read why you do and how to choose the best one. Data breach? Follow these steps to recover your data. Log in. By Mary Atamaniuk Apr 21, 8 min read. Apr 21, 8 min read. I wanted to pay keen attention to the direct and indirect advertising impressions I was exposed to. Digital Marketing experts estimate that most Americans are exposed to around 4, to 10, advertisements each day. Test Day On my test day, I woke up in the morning to my radio-alarm.

I heard about 14 ads on my local station, KTTS, before opening my eyes and hitting the snooze on my Sony clock. I got dressed in my Fruit of the Loom undershirt, Big Dog shirt, Wrangler Jeans, and Adidas shoes; 11 brand advertisements are within eyesight in the closet. I opened my pantry and counted food Brand labels, all colorful and professionally created. I opened a drawer displaying 6 different pod brands and flavors to brew in my Keurig maker.

The End of the Experiment I ended my experiment here. I was already brand-weary and knew the exposures would become even more frequent when I stepped out my front door.

At that point, I concluded that the advertising estimates were probably valid. An eye opener. That said, we all are exposed to plenty of ads in the course of our daily lives. You can determine the amount of time in an hour generally devoted to advertising. Online advertising fits into another category. Now look at two unexpected areas where we see ads daily.

Do we actually encounter 4, logos, products or ads every day? Probably not. However, the amount of advertising competing for your attention is considerable. It comes through traditional channels like TV, radio and print.