What do logos have in common

But also, by default adds to the aforementioned characteristics. Simple Logos are more visible, easier to see and recall, adaptable and timeless. Simple Logos are easy to spot at first glance but for the sake of discussion, you can identify Logos with this trait by its minimalistic design, avoidance of unnecessary details and readily understandable nature. Call it myth-busting or the biggest Logo design mistakes, Logos do not necessitate these following considerations during design.

But is it really necessary? If logos can tell the customer how the business helps them, more power to it. However, it is not necessary. More importantly, we must ask ourself if this pursuit of meaning stops us from achieving the 7 vital traits mentioned above. If you can confidently say yes, that your Logo can both tell what the company does and has all 7 of these traits, I certainly implore you to go down this path.

Can you tell from looking at that Logo that it sells electronics and insurance? What about apple? Do industries have archetypes every designers must abide to? An unwritten code, that all tech logos must be blue and all feminine products washed in pink?

Logos must try to be relevant to its customers and their expectations rather than the expectations for the industry. If we take association too seriously, we risk creating something that is too similar to others. This can come in the way of creating a memorable and distinct Logo. Brands should take liberty when designing their Logos and have the boldness to stand out. Otherwise it risks losing itself in the ocean of rivalling brands and fade into the depths of obscurity.

Is design an art form? If so, should it carry meaning? The answer to both is negative. These benefits can be explored further in my article: The key elements of good logo design. As always, thanks for reading. Please add to the discussion by commenting below. Derek is the founder of DesignBuddy and a full time graphic designer.

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Start free or get a demo. Marketing 2 min read. Many of the most impactful and successful logos in history are surprisingly simple. Simplicity is a key ingredient for logos because most consumers only focus on a logo for a short time. This includes focusing more on aspects like colors and fonts as well as on distilling ideas into their simplest form. For instance, a symbol is a powerful way of creating simplicity, as it can instill a mental association with a particular set of values or ideas.

Other great designs for a simple logo include letter and word marks, which dispense with images and focus instead on communicating brand personality directly with fonts and colors.

A company that sells toys for children may choose bright colors that communicate energy, fun, and excitement. The second important component is the font used in the logo or word mark.

Finally, choosing the right symbol is a key aspect of establishing a visual anchor for your logo. Symbols are important aspects of a logo because they can be used by themselves as a simpler version of your logo.

Symbols are also important when building connections between your brand and the ideas and values behind it.